Today videos are everywhere. 55% of people watch videos every day online making it the highest driver of online engagement. One hundred million hours in total are consumed on Facebook EVERY DAY on videos. The percentage of video share is increasing rapidly. On YouTube people watch five times as many hours a day compared to Facebook.
Unlike a photo, you should never just share video online and host it directly on the website. It doesn’t actually work well since video files tend to be large, eating up the server bandwidth and storage space. The errors occur when people try to view these files and potential compatibility and quality problems for those using different browsers or mobile devices.
Thus, what we need instead are the video hosting sites which are the video upload sites While YouTube is one of the most popular video websites, there are many more. There are other free video sites (e.g. Vimeo) and paid options (e.g. Wistia) which are better to drive traffic to the website, improve the on-site conversions and engagement and generate a detailed performance analytics.
Video sharing websites are the software services which allow the users to share video clips online. There are other kinds of websites such as file hosting services, image hosting services and social network services which might support video sharing as an additional feature to their primary mission. Many services provide options for private sharing and other publication options. Video hosting sites can be a) the user-generated video sharing websites, video sharing platform / white label providers and b) web-based video editing sites. Most of the services are available for free while others may charge a fee. A few video sharing websites also offer features like partnership programs and the ability for users to offer pay-per-view for their videos.
Video sharing on the web can occur through free video hosting sites like YouTube, or through paid content delivery networks. Every online videos websites has its own advantages and loopholes as well as unique features and access to unique audiences. YouTube is #1 video sharing site on the web today. However, it has a very strict copyright policy and prohibits users to upload duplicate, explicit, third-party content without the owner’s permission. So if YouTube doesn’t accept a video file, it can be uploaded to the own site in Flash or HTML5 compatible formats. Also there are other video sharing sites to publish videos.
Video Sharing on a Content Delivery Network (CDN)
The content delivery networks are considered for an enterprise video sharing solution. They offer customized video share options and the ability to do things like edit online or sell video downloads.
The premium video hosting services for business or own website offer enhanced service that allow us to have more control over our video player, offer more embedding options and provide insightful analytics on different aspects of our audience engagement: